Marketing Project Brief for RE:MAKE Newport/ Repair Café Wales
RE:MAKE Newport is a collaborative project between Repair Cafe Wales and Benthyg Cymru.
Funded through the WCVA, the two not-for-profit organisations opened Wales' first permanent repair cafe and library of things on a Welsh High Street in October 2021.
The aim is to encourage people to borrow, not buy, repair, and not throw away.
‘A society empowered to work together to reduce waste, share skills, and strengthen our communities’
We recognise that the shift of humanity into a throw-away society is not a sustainable one.
Committed to facilitating the opening of repair cafés in every town, village, city and suburb in Wales, Repair Café Wales and the RE:MAKE project are focusing our energies on nurturing a cleaner, more sustainable world whilst our communities are inclusive and safe environments for people of all ages and backgrounds to share knowledge, skills, and to generally connect.
Our volunteers will attempt to fix small household electricals and garments. We also restore confidence, upskill those who want to learn in our workshops, and we remind ourselves of the importance of communication, cooperation and community spirit.
The social and environmental benefits of Repair Cafe Wales are evidenced in the growing levels of local demand to launch repair cafés and an expanding network of permanent RE:MAKE spaces.
This response reflects increasing public concern over the climate emergency and positively indicates a motivation amongst our society to come together and take practical steps towards a solution.
We are working for our communities to influence standards for goods and government policy, collecting data from our community hubs, and helping to inform policy decisions that promote a greener, more sustainable world.
We are looking to work with a freelancer to support the RE:MAKE Community and Volunteering officer to implement our marketing strategy including:
Content planning, creating and publishing on our social media channels (Insta/FB currently)
Reels, promotional posts, good news stories
Reviewing our in store promotional materials and establishing cohesive branding and messaging across the store
Use META business suite analytics to report to the team on learnings from social media posts.
Implement a leaflet distribution plan
Arrange for shop signage to be installed on façade of shop
Support the volunteers to write blog posts to embed on our website
Produce 2 email newsletters per month
Help implement SEO on our website and library catalogue
Gather case studies from customers and volunteers about their experiences of RE:MAKE
Aims & Objectives
Success for us will see;
A marked improvement in the number of people engaging with our social media profiles.
Increased visitors to RE:MAKE Newport
Engaging with a more diverse audience.
An analytical understanding of what is working within our marketing strategy
What we need from you
A CV and covering letter
A quote including examples/case studies of previous relevant work and experience.
A breakdown of your costings by either daily or hourly rate and whether it includes VAT
We would envisage the person working 14 hours a week for 12 weeks this can be at home but you should be available to meet in our store in Newport when needed.
Your availability and preferred days/times
Deadline for responses is: Midday Friday March 31st 2023 but we will be reviewing applications as they come in and inviting applicants to an informal interview.
We reserve the right to close this vacancy early if we receive sufficient proposals for the role. Therefore, if you are interested, please submit your application as early as possible.
Decisions will be made by: April 6th 2023
The project start date will be: April 11th onwards
Please submit completed proposals via email to firstname.lastname@example.org
More information about our project can be found here: About | Re Make Newport